An effective way to achieve AI personalization in business is by utilizing it as part of your email marketing strategy.
An effective way to achieve artificial intelligence personalization in business is by utilizing it as part of your email marketing strategy. After all, email remains an essential tool for communicating with current and prospective customers.
But there is a catch. Research shows that while most people disregard generalized email blasts, they’re three times more likely to open an email that’s triggered and personalized to them. AI can help businesses provide that personalization and better reach those customers.
How it works
AI is a tool aimed at a customer unification that goes through data and selects important information to focus on. From that data, AI either asks questions or makes a suggestion. Moving forward, it uses machine learning to continue evaluating data and adjusting questions and recommendations as needed. These adjustments let businesses personalize email content that automatically sends the ideal message to the appropriate recipients at the best time for them to receive it.
AI customer focus lets a business get a quality customer view by setting preferences. This is accomplished by asking email subscribers to take a small survey, usually deemed “Tell Us A Little About Yourself.” By doing this, they’re setting preferences. AI uses those preferences to only send emails to them that they would find interesting and useful.
Once subscriber preferences are set, businesses need to use AI to break common preferences up into segments or lists. Those lists can include a variety of criteria, such as demographics, age groups, interests and behavior. These lists will pave the way for more successful email marketing campaigns because they generate personalization, which results in getting more emails opened, boosting click-through rates and conversions, and boosting customer engagement.
By taking advantage of AI, it’s much simpler to pinpoint significant details of subscribers and successfully segment them into definitive groups. An added benefit of that success is that it prevents businesses from wasting both valuable time and resources.
Sending at the right time
A big reason that many marketing emails don’t get opened is that they’re one of many filling up a subscriber’s inbox. That’s why it’s vital to send the right email at just the right time to catch someone’s attention.
In order to be effective, an email should be sent to the right person when a subscriber will open it. Fortunately, AI uses analytics that make it easy to research customer behavior and develop insights from that research. From that, marketers can create a tailored email automation system that includes optimal times to send pertinent emails to each individual subscriber. Otherwise, a business’s marketing team would spend valuable time and resources trying to pinpoint that same information.
Customer life cycle marketing
To generate those relevant emails, businesses need to have compelling campaigns that generate the most return on investment. AI again uses predictive analytics to draw on subscriber insights useful in developing contextual content. It accomplishes this by mining subscribers’ ages, interests and behaviors and sending them relevant content that will effectively inform them and engage them while piquing their interest in services and products a business has to offer.