Managing your online marketing can be challenging, particularly when you’re trying to run a small business. Luckily, there are many free marketing automation platforms out there that will help you stay on top of your digital marketing strategy with minimal effort.
Here are the top 10 free marketing automation tools available online.
1. Hubspot CRM
HubSpot is a free inbound marketing software that automates many different aspects of your business. It helps you grow your web traffic and make effective conversions while providing valuable analytics.
Leadsius is an open-source marketing automation software designed to give businesses of all sizes the means to put together effective marketing campaigns. This platform makes it easy to automate your email marketing and create web forms and landing pages. It also uses advanced analytics to help you best cater to potential leads based on their behavior.
3. Zoho Campaigns
Zoho is another free tool that you can use not only to create email marketing campaigns but also to manage your social media marketing strategy. It provides a wide range of templates to choose from, making it easy to select the perfect option for your brand.
Mautic is another open-source marketing automation software, and it provides the option for a free marketing software download. While you may need some tech-savviness to use this tool, it has a variety of great features that make it worth it. You can easily keep track of your leads and build marketing campaigns based off of the analytics that the tool gathers.
MailChimp is one of the most popular email marketing tools out there, with a huge range of features and intuitive design. In addition to automated email marketing, this software can also help you with social media campaigns and Google ads. It even provides you with the innovative option of A/B testing to help you find the best mail designs.
Vbout is an up-and-coming email automation software and marketing platform with a very intuitive design. It allows you to design and manage email campaigns, as well as manage social media advertising, design landing pages, and keep track of customer behavior for better results.
Drip is an excellent tool for businesses looking to scale their marketing campaigns over time. It integrates with several different third-party software products, which streamlines the marketing process. The free version also offers unlimited email sends and users, which is more than many other free products.
As the name implies, DailyStory provides extensive analytics so you can adjust your inbound marketing on a day-to-day basis. It allows you to see the visitor’s entire journey through your site for a better understanding. It also provides features that will help you manage your search engine advertising and link targeting so that you reach users who are most likely to turn into customers.
Marketo tracks customers’ behavior across the web to help you determine the best way to convert them. It also has unique mobile engagement features that allow you to market to consumers in a mobile environment. Since mobility is becoming increasingly important as smartphones get more advanced, this element in marketing gives marketers a unique ability to target users immediately.
SendInBlue’s email marketing software is excellent for not only gaining leads but maintaining your relationship with potential new customers as well. You can use it to run email and text message marketing campaigns, and you can sort your leads into lists for more efficient advertising.
With so many great marketing tools available, it’s easier than ever to manage your outreach strategies across multiple platforms. Also, since so many tools are available for free, it enables smaller businesses to compete, even without a huge marketing budget.