Retail automation[1] is a major part of the future in sales and marketing. While it may help in quickening the process of sales, there are some additional things one needs to know when using retail automation[2].
Let’s look at the top 10 things you need to know about retail automation to succeed in 2020.
RETAIL AUTOMATION TOP 10
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Respond immediately
Whether it is an email contact request or a voicemail, you need to respond immediately to buyers because no one loves to be kept waiting. Put differently, always check-up on your mails to avoid long-awaited messages from your client.
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Keep sales representatives on your business contact address
Not everyone has the patience to wait for an email to be responded to. That’s why most customers prefer calling instead. And so, in order to get the most out of your retail automation, always have a sales representative waiting on standby to answer any call that will be coming in from prospective buyers.
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Follow up
Once you’ve got some new contacts and connections as a result of your retail automation[3], always try to follow up immediately. This will help in shrinking the bridge between your automated response and the real ones.
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Get leads by giving your audience free and relevant content
Retail automation isn’t just about making sales easier and quicker, but also to help maintain customers. And one of the ways to do so is by giving them free content from time to time. Everyone loves free things, your customer too.
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Set a framework for your sales pipeline
To run a successful retail automation service, your business ought to follow a particular framework. Thus, an ideal successful retail automated business often follows the framework where they first, identify new prospects, contact them, engage and then ascertain if they are qualified, based on their intent and budget.
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Focus on your best leads
There is no point focusing your retail automation on a part of your business that isn’t bringing in many leads. So, use it on the one(s) with the highest leads, so that you’ll be able to convert those leads into actual buyers in less than no time, using your retail automation
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Don’t forget to engage with customers
Other than focusing on the part that brings in many leads, use retail automation to quickly engage those customers who are still contemplating on buying.
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Use retail automation to welcome new clients
The best way to welcome new clients is through the use of retail automation. Sending a welcome email as soon as a new customer signs up or sending a $5 off coupon as soon as a customer makes a purchase can be extremely rewarding as it creates an unforgettable experience.
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Avoid spamming
While choosing your automated messages, avoid using words that may sound harsh or less welcoming. Word combinations such as “Hey you!” in a formal retail setting, may not be easily welcomed.
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Implement chatbots
While using retail automation, always remember that it is just a chatbot, and something could go awry at any time along the line. In other words, always be on the lookout by checking in from time to time.
In a nutshell, retail automation is a quicker way of getting sales processed. However, you need to take heed of the above things, while choosing to make use of it in 2020.
