Walmart announced last week that it has launched a 3D virtual shopping experience on its website. The new 3D format will enable clients to search and select items for their homes. It will also encourage clients to take a virtual shopping journey through a curated loft exhibiting around 70 items from national brands.
“It’s hard to believe that it has already been four months since we launched our new digital shopping experience for home on Walmart.com aligned with how customers browse and shop the category. We’ve been laser focused on helping customers save time, effort and money. And when it comes to home shopping, that means making our affordable products more discoverable,” said Anthony Soohoo, the SVP and Group General Manager of Home, U.S. E-commerce.
The company said it would enable customers to add several things to their online shopping carts that will give a complete look to their condos and homes. This launch comes as retailers look for more innovative ways to improve in-store and online user experience. Walmart may be hoping to streamline its internet shopping experience with checkout-free retail, as it has discussed teaming up with Microsoft on the technology.
Additionally, in May, Walmart rolled out a $50-per-month personal members-only shopper service, Jetblack.
“While we are launching these new features for dorm rooms and small space living, we know that they could have applications elsewhere and will continue to listen to customer feedback to determine how to implement them more broadly on the site. We also continue to build our assortment of great merchandise for all home shoppers, including a new coastal style that is popular with our customers in the summer months,” Soohoo said.
“Since launching the new home experience back in February, we’ve been hearing great feedback from customers commenting on our stylish home décor at affordable prices. That’s music to my ears because it means that the new Shop by Style options, editorial imagery and the way we’ve curated the assortment is working. With the addition of the 3D Virtual Shopping Tour and Buy the Room, browsing and shopping for your home will be even easier,” Soohoo noted.