Artificial intelligence is disrupting every industry, and now branding is its new playfield, as Chicago-based Squadhelp announces that it will be incorporating AI and a number of other strategies to help companies build the most original brand possible.
The branding has a massive bearing on a company’s success. Your brand is how your customers recognize you, and resonate with you. Therefore, companies spend hundreds of thousands of dollars collaborating with branding experts, branding agencies, marketing agencies and marketing teams in order to create a lovable, memorable and identifiable brand identity, through use of clever and captivating names, logos and stories.
Artificial intelligence is here to save the day. The largest marketplace for brand names, Squadhelp allows companies to launch naming contests to engage hundreds of creative minds across the globe. Squadhelp’s community, which comprises more than 75,000 naming experts, works to provide outstanding name ideas. Using this platform costs a fraction of the price of what a similar project would cost with an agency – starting from $199, whereas agencies may reach costs as high as $200,000.
“AI is one of the most exciting things to come around in a long time. It’s just an incredible canvas for creativity and brand storytelling. In fact, I think we’ll see AI impact media more than anything. I think you are really seeing us now with voice from a brand perspective. There’s over 10 million Alexas (digital assistants) out there. From a brand perspective, we have to start thinking about brands not as these objects but more as humans and entities that you interact with and have conversations with. To me and to our team, that felt amazing in the sense that we can now create content that really, truly interacts dynamically with customers,” said Winston Binch, Chief Digital Officer at Deutsch, North America.
To date, Squadhelp has an amazing track record, having assisted over 16,000 customers worldwide and created over 6 million names and thousands of logos.
Recently, Squadhelp also launched a marketplace for names, which allows companies to explore thousands of hand-picked business names available for immediate purchase.
Customers of the new ‘brandable-name’ marketplace receive a premium domain name at a fixed low price as well as complimentary validation services such as Audience Testing and trademark validation by a Licensed Trademark Attorney.
Squadhelp has also started using artificial intelligence to generate better results for its customers. One of the features backed by artificial intelligence is a visual name search. This feature helps accelerate the speed of the process of finding the best name for a company.
By combining advanced gamification features with the recent artificial intelligence technology, Squadhelp pushes past the standard crowdsourcing model and allows customers the opportunity for rapid and effective collaboration with a group of dozens of naming experts who works on each project.
“We are really excited about the new features of the platform and hope it will continue to keep us at the top of our game,” said founder of Squadhelp Darpan Munjal. “We feel that AI will assist the creatives – not replace them – in battling it out to help you build the best brand you can. By combining the collective creativity of our naming community with advanced technology and validation services, choosing a name has never been so easy.”
With a month of beta testing, he said, “the AI-powered platform now appears to be successful, through one means or another, about 96 percent of the time”. This success rate is definitely a huge testimony to the application of the technology in the sphere of reality.